http://www.latenightsalon.co.uk 10 MILLION GLOBAL USERS IN 3 MONTHS! Bossa Studios creates their first Facebook game for 2011. They called on the expertise of the late night salon to help bring the launch life. The team was employed to oversee everything from strategy and idea creation through to deployment of the campaign helping Bossa manage their team of agencies, which included PR, experiential, and viral. The final campaign encompassed a simultaneous offline launch to 30,000 gamers and an online launch focussed at the Facebook platform. The launch included a video seen by over 124,000 viewers this was before a viral campaign kicked in. The launch was so successful that the volume of players ended up crashing the game. There is a target of 10 million global users by Christmas 2011 and they are currently looking to smash this forecast. http://www.latenightsalon.co.uk/news.php#33The Late Night Salon was employed by Emerge to initially work on its digital activity. Two years on, The Late Night Salon is now their lead agency with our range of work including, BRANDING, PACKAGING, EXPERIENTIAL, DIGITAL, SOCIAL, MEDIA BUYING, ADVERTISING and STRATEGIC PLANNING. The Emerge story is one of our proudest moments. since taking on The Late Night Salon we have helped the brand shine in the very competitive functional energy drink sector and outgrow the rest of the market. The success has been down to a combination of high profile activity such as the creation of a retail recruitment strategy, a full re-brand and using our strong relationship with media owners IPC to Sponsor the NME Radar tours combined with hard working day to day tactics like, continual social media coverage, product sampling and trade support. http://www.latenightsalon.co.uk/news.php#91Re-branding and packaging for global swimwear brand Speedo is only the beginning. http://www.latenightsalon.co.uk/news.php#92EMERGE and NME partner for the ultimate new music tour and we played cupid. http://www.latenightsalon.co.uk/news.php#84Marketing Week Live - Silenced by the late night salon augmented reality demonstration. http://www.latenightsalon.co.uk/news.php#26The late night salon, work with Malachi to create an msn style online counselling service for primary school children. http://www.latenightsalon.co.uk/news.php#31We produced 6 websites, 6 blogs, a banner ad campaign, a flash game, a social networking strategy, packaging design, logo design, press ads and a whole lot more for under £35k. http://www.latenightsalon.co.uk/news.php#25An internet phenomenon shows how a product can increas sales by 2300% by doing nothing. http://www.latenightsalon.co.uk/news.php#32The Late Night Salon goes back to University with a filming brief from De Montfort. http://www.latenightsalon.co.uk/news.php#81The Late Night Salon Design Agency creates a safe haven for kids online. http://www.latenightsalon.co.uk/casestudies.php#36